Where intention drives results—and love for the work makes it magic.
Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
Works & Ventures
Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
Works & Ventures
Mabel Frias is a multi-hyphenate business and partnership strategist operating at the intersection of lifestyle, culture, and commerce. With a track record of scaling brands in major retail (Target, Walmart & CVS) and partnering with platforms like Meta, she turns ideas into scalable businesses.
Mabel’s latest venture, Read Fragrances, blends storytelling with the emotional power of scent. Each fragrance is a sensory chapter designed to spark beauty, memory, and imagination. Each year, a portion of sales supports book donations to underserved communities.
LUNA MAGIC is a nationally distributed, award-winning cosmetics brand co-founded by Mabel and Shaira Frias, built into a mass retail success story. Carried in Target, Walmart, and CVS, and featured on Shark Tank, it reflects strong product innovation, cultural positioning, and scalable growth.
Echelon Group is a strategic partnership firm specializing in celebrity-led brand collaborations and high-impact marketing campaigns. With access to global talent and culturally relevant platforms, it connects brands with influential voices to drive awareness, engagement, and measurable growth.
Tote & Carry is a design-led accessories brand specializing in leather travel and lifestyle goods. Positioned at the intersection of affordability and luxury, the brand has built a strong consumer following through culturally relevant design, functional innovation, and scalable product lines.