Mabel Frias is a multi-hyphenate business strategist operating at the intersection of lifestyle, culture, and commerce. Featured on Shark Tank and with a track record of scaling brands in mass retail (Target, Walmart & CVS), she drives corporate partnerships to turns ideas into scalable businesses.

Mabel’s latest venture, Read Fragrances, blends storytelling with the emotional power of scent. Each fragrance is a sensory chapter designed to spark beauty, memory, and imagination. Each year, a portion of sales supports book donations to underserved communities.

LUNA MAGIC is a nationally distributed, award-winning cosmetics brand co-founded by Mabel and Shaira Frias, built into a mass retail success story. Carried in Target, Walmart, and CVS, and featured on Shark Tank, it reflects strong product innovation, cultural positioning, and scalable growth.

Echelon Group is a strategic partnership firm specializing in celebrity-led brand collaborations and high-impact marketing campaigns. With access to global talent and culturally relevant platforms, it connects brands with influential voices to drive awareness, engagement, and measurable growth.

Tote & Carry is a design-led accessories brand specializing in leather travel and lifestyle goods. Positioned at the intersection of affordability and luxury, the brand has built a strong consumer following through culturally relevant design, functional innovation, and scalable product lines.